9:00 a.m. I drove up and down Beachwood drive early Saturday morning, searching everywhere for parking. I knew I was in the right place because I could spot the hub of activity outside the studio. Tons of models, photographers and curious bystanders hovering around the entrance made it clear that the action had definitely started. [...]
Doctrine Jeans is a premium Men’s and Women’s denim line made in Los Angeles, CA. They are focused on providing hand-made denim with truly unique washes and details in a variety of fits. Their fabrics are carefully chosen, tested, then selected from various regions throughout the world to make sure they offer high quality denims.
Seth Aaron – designer extraordinaire, winner of Project Runway Season 7 and an ambition so strong it could take over the world. Seth was approached by Project Ethos to headline their event at LAFW and to create his SA MOD collection in just 11 days. He sure rose to the occasion. His individuality and style [...]
LA Gallery’s production at Sunset Gower Studios was concluding LA Fashion Week. The temperature had dropped low in the city, far lower than we are comfortable with in Los Angeles. It seemed apt somehow, considering designers were showcasing their Fall/Winter 2011 collections. One could feel the fashion frenzy from the moment the cars pulled up [...]
Project Ethos kicked off LA fashion week with yet another extravagant event. The transformation of The Avalon nightclub, on the epic corner of Hollywood and Vine, into a melting pot of creative arts, was breathtaking. Once one got past the check-in, red carpet shutterbug frenzy, Absolute Vodka Honey Lounge, Fredrick’s of Hollywood & Carlton Hair [...]
October 20th, 2010 
la fashion 
After a very successful Miss CA USA 2011 orientation I am more than excited to see what each contestant brings to the stage at the end of November. I think we are in for a treat and this year’s competition is going to be tough! There are some very strong contenders in that mix of girls and I can only imagine with hard work and determination there will be girls who kick butt at prelims! There is NO telling of who will be in that top 20 as of right now, I just can’t wait until pageant weekend!
October 8th, 2010 la fashion 
Last week, Runway Icon had the good fortune of visiting with local designer and business owner Molly B at her design studio in Ocean Beach. Southern California is known for having some of the best beaches in the nation, and Molly B Bikinis is quickly gaining popularity among the beach-going locals.
August 12th, 2010 la fashion 
Downtown Los Angeles is home to major art institutions, sports facilities, and a variety of beautiful skyscrapers. LA is an explorer’s dream come true. There are many adventures and memories waiting to be fulfilled in a city filled with excitement. A sightseer will never get bored, truly a tourists’ paradise. The area is covered with large corporate buildings, a vast selection of public art work, and stores filled with fashion. Downtown LA is where fashion is created; within this city new trends are made daily and spread throughout the world.
July 23rd, 2010 la fashion 
When we think of Hollywood, we think of bright lights, fame, fashion, celebrities, and of course the famous red carpet. What if I told you that for one night you could be a part of all this excitement? On Friday July 16th, Project Ethos launched an incredible event to display the works of various new upcoming artists and designers. This fabulous open event was held in Hollywood, at the beautiful Music Box Theater, the perfect setting to showcase the unique works of designers, jewelers, and artists.
June 14th, 2010 la fashion 
To kick off the summer fun, Runway Icon was invited to experience the PREMIERE launch of SPRAY TAN LA and mini A.Che Swimwear Fashion Show. Spray Tan LA is the most upscale mobile spray tan service in Los Angeles. Produced by Jin&Quinn and Project Ethos, this launch event was for the benefit of LOVECURESCANCER.com. This exclusive, invitation-only private event started with red carpet arrivals by the most notable Los Angeles socialites.
June 10th, 2010 la fashion 
It was a fun-filled, action-packed day in Kao Pao Shu’s Santa Monica studio where more than 120 delegates for the 2011 Miss California and California Teen USA have gathered for a photo shoot put together by aLine Media and the Runway Icon team. The candidates were dressed wearing Tony Bowls and Kao Pao Shu gowns.
June 3rd, 2010 la fashion 
Celebrity Designer Merlin Castell unveiled his “Space Traveler on Mars”, new Fall 2011 collection at Boulevard3. Merlin Castell of The Janice Dickinson Show is the new favorite of Hollywood celebrities such as Paris Hilton, Paula Abdul, Carlos Santana, Lenny Kravitz, Priscilla Presley and many other celebrities.
May 31st, 2010 la fashion 
The Five Nine fashion industry mixer produced by Joshua James was just a glimpse of what’s to come. Five Nine’s mission is to become the ultimate fashion industry mixer, providing a venue for aspiring artists to top professionals and celebrities. Merlin Castell headlined the 59 Fashion Show Mixer with his “Space Traveler on Mars” Fall 2011 line.
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