9:00 a.m. I drove up and down Beachwood drive early Saturday morning, searching everywhere for parking. I knew I was in the right place because I could spot the hub of activity outside the studio. Tons of models, photographers and curious bystanders hovering around the entrance made it clear that the action had definitely started. [...]

Doctrine Jeans is a premium Men’s and Women’s denim line made in Los Angeles, CA. They are focused on providing hand-made denim with truly unique washes and details in a variety of fits. Their fabrics are carefully chosen, tested, then selected from various regions throughout the world to make sure they offer high quality denims.

Seth Aaron – designer extraordinaire, winner of Project Runway Season 7 and an ambition so strong it could take over the world. Seth was approached by Project Ethos to headline their event at LAFW and to create his SA MOD collection in just 11 days. He sure rose to the occasion. His individuality and style [...]

LA Gallery’s production at Sunset Gower Studios was concluding LA Fashion Week. The temperature had dropped low in the city, far lower than we are comfortable with in Los Angeles. It seemed apt somehow, considering designers were showcasing their Fall/Winter 2011 collections. One could feel the fashion frenzy from the moment the cars pulled up [...]