When we think of Hollywood, we think of bright lights, fame, fashion, celebrities, and of course the famous red carpet. What if I told you that for one night you could be a part of all this excitement? On Friday July 16th, Project Ethos launched an incredible event to display the works of various new upcoming artists and designers. This fabulous open event was held in Hollywood, at the beautiful Music Box Theater, the perfect setting to showcase the unique works of designers, jewelers, and artists.
Our team here at Runway Icon believes in the importance of supporting dreams and making them come true. Every fashion designer dreams of one day showcasing their talent on the runway. Artists would love to display their work, get exposure, and network with hundreds of people. At Project Ethos, artists, designers, and performers all come together under one roof to present a spectacular event. Runway Icon is proud to be a sponsor of this affair. As a big advocate of the entertainment industry, I was able to go behind the scenes and witness the drive and dedication it takes to be on the other side of the curtain.
Various designers set up small booths throughout the Music Box Theater, allowing their most prominent pieces to be purchased before it went on sale to the general public– talk about exclusivity. Being able to mingle amongst the designers was an honor in itself, but purchasing a garment from the designers themselves made Project Ethos an unforgettable event.
The night was hosted by the very charming Nick Verreos, a Project Runway Season 2 contestant. Being an expert in the field of fashion, Verreos made the perfect host by capturing the unique style of each designer. The first performer of the night, one of my favorite upcoming artist, Miguel Jontel with his hit single “All I Want is You.” Miguel’s vocals and passion for music had everyone in the audience singing along. Showing off his dance skills, serenading girls in the audience, and having two cute very talented guitarists’ had every girl begging for an encore. This performance raised excitement in the room and warmed up the audience for the following designers: Roshena Chadha, Ermelinda, Jajo Couture, Anna Lynett, Alma Lee Clothing, Nicholas Tarr Designs, Cardiwrap by Kymaro, Katorey Swim, B. Vika and ARKA Clothing. The runway show was followed with a performance by singer Camilla.
One designer that stuck out to me was Roshena Chadha, with her glamorous gowns and very different style of fashion. I love her choice of eccentric patterns and combination of colors. The designer’s collection was very different from all the other fashion I have ever seen. Her distinctive apparel was inspired by 40′s Glam, Rock star apparel, and hints of East Indian fashion. Wearing Roshena Chadha’s bold designs will definitely attract attention.
At Project Ethos I had the great pleasure of meeting Nicholas Tarr, a multi talented artist who uses different mediums to create art. He uses things such as: fiberglass, concrete, foam, handmade canvas, and clothing. I am guilty of buying one of his pieces featuring the Virgin Mary brightly hand painted on the front of the shirt. Having a shirt that was both very artistic and fashionable was just too hard to pass up.
Fashion not your thing? Project Ethos does not solely target fashion lovers, they incorporate many different styles of art. The Music Box Theater’s roof top became an art lover’s playground. From abstract pieces to portraits, people were able to talk with the artist and see the piece through their eyes. Artists such as Ashley Kenne Freelance Art and Design, Blue Citrus Art, Matt Howard Art, and Déjà Vu Art Gallery displayed their original art pieces.
Throughout the night, I was given the opportunity to interview the artists and designers and found them all to have a similar quality in common– “diligence.” The love for what they do fueled their dedication and kept them going through all their hardships. Everyone truly believed that building a successful empire required always believing in yourself and never giving up. I quickly realized every artist leaves behind a legacy through their art. I felt grateful and blessed to be a part of such an inspiring event.
Project Ethos is an event you won’t want to miss– truly a fashionistas dream come true.
Article by Elsa Sheikhpour