October 20th, 2011
admin
9:00 a.m. I drove up and down Beachwood drive early Saturday morning, searching everywhere for parking. I knew I was in the right place because I could spot the hub of activity outside the studio. Tons of models, photographers and curious bystanders hovering around the entrance made it clear that the action had definitely started. I managed to bribe the car wash across the street that I would only be a short while and made a closing argument that my Micheal Kors heels wouldn’t appreciate the walk. Juan chuckled incredulously but graciously let me park in their facilities. I walked into the spacious studio greeted warmly by Kara of Aline Media . “Welcome to our fashion shoot event”.
April 9th, 2011
la fashion
Doctrine Jeans is a premium Men’s and Women’s denim line made in Los Angeles, CA. They are focused on providing hand-made denim with truly unique washes and details in a variety of fits. Their fabrics are carefully chosen, tested, then selected from various regions throughout the world to make sure they offer high quality denims.
April 5th, 2011
la fashion
Seth Aaron – designer extraordinaire, winner of Project Runway Season 7 and an ambition so strong it could take over the world. Seth was approached by Project Ethos to headline their event at LAFW and to create his SA MOD collection in just 11 days. He sure rose to the occasion. His individuality and style was apparent in this meticulously crafted montage of audacious cocktail dresses, blazers and suits. His reputation for impeccable tailoring was apparent in the presentation of SA MOD. Each ensemble demonstrated the distinctive signature Seth hews of black, white and red. He added elements of rich purple to absolutely tie in and complete this brilliant collection.
March 26th, 2011
la fashion
LA Gallery’s production at Sunset Gower Studios was concluding LA Fashion Week. The temperature had dropped low in the city, far lower than we are comfortable with in Los Angeles. It seemed apt somehow, considering designers were showcasing their Fall/Winter 2011 collections. One could feel the fashion frenzy from the moment the cars pulled up in valet outside Stage 4. Tons of media trickled in to set up their equipment in the press pit and get prepped for the guests to arrive while ushers adjusted the red carpet and secured the media banners.
March 14th, 2011
la fashion
Project Ethos kicked off LA fashion week with yet another extravagant event. The transformation of The Avalon nightclub, on the epic corner of Hollywood and Vine, into a melting pot of creative arts, was breathtaking. Once one got past the check-in, red carpet shutterbug frenzy, Absolute Vodka Honey Lounge, Fredrick’s of Hollywood & Carlton Hair sponsor booths, the venue was a maze of floors & rooms. Each nook of this grand venue nestled a plethora of designers/creators.
February 15th, 2011
la fashion
In 2009, a new fashion line emerged in Los Angeles, one that wanted to show the world the beautiful combination of Moroccan and Indian cultures with today’s fashion. Ambika Sanjana started her journey as a little girl growing up in Bombay, India. She comes from a lineage of very artistic individuals and has grown up immersed in the art her entire life. She was 16 her and her family migrated to the United States. She attended college for acting and three years ago moved to India to pursue her acting career. While there, she landed a lead job for Bollywood designer, Neeta Lulla. This job opened up new horizons, she fell in love with the fashion industry and got an inside look to the technicalities of running a fashion business. But her passion grew stronger, soon enough being on the side lines was not enough, Ambika wanted more. She saw the opportunities of building an international line and she teamed up with best friend Valerie to start their own venture.
November 10th, 2010
la fashion
Fashion is huge throughout the world. It is a universal medium, allowing people to express themselves through their clothing. Everyone has at one point debated on what to wear; whether it is for that special date, the horrifying interview, meeting their dates’ parents for the first time, or some like me, take at least four wardrobe changes to finally decide on the perfect outfit every morning.
November 1st, 2010
la fashion
Supermodels Unlimited Magazine recently celebrated its 10th Anniversary All Star Celebration at the Music Box, one of Hollywood’s hottest venues. The crowd was lining up early and for good reason. Renowned New York City DJ Deejay Blakout kept the music flowing and the crowd entertained as the doors opened. ABC’s “Melissa and Joey” star Joey Lawrence kicked off the event with her beautiful co-host Victoria Justice of Nickelodeon’s “Victorious”.
